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The Official Somoto Blog

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Things Online Advertisers Should Be Learning from SEO

Lessons for PPC & SEOHere at Somoto, making sure that online advertising money is going where it should and being as effective as it can be for everyone involved. But every so often it’s important to remember that it’s not all ...
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Mobile Conversion: Can You Succeed?

mobile devicesWe’ve all heard the tales: Everyone’s browsing on mobile, but nobody’s buying. After spending a long time edging closer and closer, traffic from mobile devices has finally gotten bigger than desktop traffic. However conversion rates have not kept up. While this may ...
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Seasonal Online Advertising: Making the Most of the Summer Holidays

Online Advertising in Summer We all understand why toy companies come on strong during the Christmas season. But they’re not the only ones who should be thinking seasonally. With the summertime in full swing, no matter what your product is, it’s time to consider ...
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Why Online Advertising Can Forget the Right To Be Forgotten

Right to be ForgottenIn the world of online advertising, we’re used to thinking that any big Google news matters to us. Well, it looks like we can all relax for once. Google’s biggest news this week is that they have had to start ...
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5 Things Online Marketing Can Learn From the World Cup

the World Cup & online marketingWith the FIFA World Cup in full swing in Brazil, we figured it was time for us to get in on the action here at Somoto. After all, what we do isn’t that different from world-class soccer, just ...
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